STEINHOFF EXTENDED FAMILY
Steinhoff has been the key financial partner of the Steinhoff Extended Family programme since its official inception in March 2003, when the company partnered with Abraham Kriel Bambanani (previously Abraham Kriel Childcare) to provide essential services to children affected by HIV/Aids who are not housed in a formal institution like an orphanage. To reach more children and to have a greater impact, Steinhoff and Abraham Kriel introduced the Steinhoff Extended Family home-based care programme. It started with an initial group of 15 beneficiaries and gradually expanded to include approximately 400 beneficiaries to date. Steinhoff’s financial contribution is the primary funds used for the programme. During the 2018 financial year, Steinhoff’s contribution amounted to R5.9 million.
The aim of Steinhoff's involvement in this initiative is to provide children affected by HIV/Aids with food, clothes, social services and, where necessary, ARV treatment.
Beneficiaries are included in the programme on a ‘needs only’ basis, and the recipients are mostly individuals from child-headed families where the parents have passed away due to HIV/Aids. In some instances, they live with another family member or grandparent as part of an already extended family where resources are severely under pressure.
Many of the caregivers who work in the programme to assist with the care of the beneficiaries, especially the smaller children, are 'graduates' from the programme themselves.
The services rendered to these beneficiaries through the partnership include the following:
The Steinhoff commitment provided Abraham Kriel with a level of financial sustainability that allowed for long-term planning to ensure that a real impact could be made. Unlike a one-off charity donation, the Steinhoff Extended Family programme is an example of a long-term investment where time and trust are key to its success.
This partnership and its extended investment give the programme the time it requires to accomplish what is necessary, especially when raising children.